How might we Update Adobe.com so users can navigate and purchase their Acrobat products with ease?
Adobe.com users, individuals, small-medium businesses, enterprises, government, and health/science providers who use and send documents.
Sitemap, page types, SSOT, final layouts, and templates
What is Adobe Acrobat Pro?
Adobe Acrobat is a family of application software and Web services developed by Adobe Systems to view, create, manipulate, print, and manage files in Portable Document Format (PDF).
There is data on 38,491 companies that use Adobe Acrobat Pro. The companies using Adobe Acrobat Pro are most often found in the United States and the Information Technology and Services industry. Adobe Acrobat Pro is most often used by companies with 50-200 employees and 1M-10M dollars in revenue. Our data for Adobe Acrobat Pro usage goes back as far as 7 years.*
Top Countries that Use Acrobat Pro
Distribution of companies that use Adobe Acrobat Pro based on company size (Employees)
Distribution of companies that use Adobe Acrobat Pro based on company size (Revenue)
Adobe’s website had a confusing customer journey due to a poorly integrated sitemap and older pages with older consumer campaigns.
I.A. structure can be organized by aligning the pages and distilling the page types across Document Cloud and Creative Cloud. Then visually re-branding the UI for a fresher look and feel.
How Might We: Update Adobe.com so users can navigate and purchase their Acrobat products with ease?
- Match page categories with Creative Cloud
- Clean up the current site with an outdated look and dead-end pathways
- Rebrand for an updated look
My Design Thinking Method is Based on the Double Diamond
- Collaborate designers met on DC (Document Cloud) and CC (Creative Cloud) to card sort and catalog pages to create a current I.A. map
- Sweep the current site for old and new pages by taking screenshots and using a new sitemap
- Refresh the site page by page, and update campaigns to market and sell seats to try or buy Acrobat
- Collaborate Information Architecture - The DC site map was massive so here is a crop with a legend.
Again, there were several pages so here are the main pages distilled to five types.
As I was collecting the page and organizing the patterns, another designer was leading 'Project Consonant' to redline the components and create standard patterns with typography, spacing, and sizing.
Blueprint Patterns and Components
I was in charge of creating the components with pixel-perfect spacing for designers to use to rebrand the UI of the site. Here are some examples.
This case study is still under construction, to view an Adobe Max study, here is a link. password is: design (all lower case).
Visit acrobat.adobe.com - All Tools Page